Board of Directors

Dr. Brad Davis – President
Dr. Davis is a professor of marketing at Wilfrid Laurier University. He has over 20 years of experience researching, advising and consulting with organizations across the full spectrum of the economy including dozens of non-profit organizations. Dr. Davis became the founding Chair of the only university program in Brand Communication and Management in Canada after spearheading a successful $2 million fundraising campaign to develop the program.

Ashley Briggs-Jude – Vice-President
Ashley Briggs-Jude has been a Corporate Travel Advisor with a national travel agency for eight years. She has volunteered at numerous animal welfare organizations and has started fostering and loves it. Ashley enjoys coordinating and volunteering at Pets Alive Animal Rescue Niagara Inc. fundraisers and community events.

Grace Pang – Secretary

Allen Tait – Treasurer
Allen Tait is Director, Forensic Investigation Team, Ontario Internal Audit Division.  As a long time cat owner, volunteering with Pets Alive Animal Rescue Niagara Inc. helps maintain a work/life balance.

Joanne Lowe – Director
Joanne Lowe has worked in the financial arena since 1992, previously as a senior financial analyst and financial writer. Her passion for helping dogs started one day when she came across a Facebook post of a little dog in need. Upon following that post, leading to so many others, she realized that there are literally thousands of perfectly adoptable, wonderful dogs being killed EVERY DAY! She started her very own dog rescue in 2013 and is thrilled to now be partnering with Pets Alive. She is honoured to join the BOD of such a wonderful organization.

Whitney Crumback – Director
Whitney Crumback is a certified bookkeeper working out of the GTA. She and her boyfriend have an English Bulldog and a Greyhound who both count them as their second family and forever home. Whitney is very passionate about animal rescue and endeavours to dispel the negative stereotypes that shelter animals have issues or are damaged pets.

Tina Lanzillotta – Director
Currently serving as a creative director for a multi-media company, Tina’s extreme passion for all things media-related has enabled her to enjoy a multi-faceted career that encompasses but isn’t limited to journalism, graphic design, public relations and marketing. Tina has found volunteering for Pets Alive Animal Rescue Niagara Inc. to be a great outlet to help keep her high levels of animal love in check.

Megan Pasche – Director
Megan Pasche is a writer and editor at a Niagara based publishing company. In addition to several years of experience writing for various types of media, she has also been involved in animal rescue and welfare for over ten years now. She loves animals, especially her own two rescue cats, Murphy and Evan. She is very excited about being involved in Pets Alive Animal Rescue Niagara Inc., and can’t wait to see how it continues to grow.

Chelsey Sneath – Director
Chelsey Sneath is an Interactive Project Manager at a GTA based design agency. A former longtime foster parent herself (with many foster fails turned adoptions) she now runs the Pets Alive Animal Rescue Niagara Inc. cat foster program. She and her husband are proud rescue parents to 6 kitties and feed all of their neighbourhood strays. Chelsey is very excited about being involved with Pets Alive Animal Rescue Niagara Inc. and looking forward to future growth and continuing to help rescue more cats and kittens in St. Catharines.

Patti Welch – Director
Patti Gaye Welch M.S.W. R.S.W. is a counsellor for students at Niagara College, a Program Leader at Wellspring Niagara, and has her own private counselling business for people and their companion animals. Her experience includes 35 years of work in animal welfare and she is a founding member of Niagara Action for Animals and a member of The Animal Assistance Society and C.A.A.N. Her home ( and couch) is shared with 6 rescued cats. She brings her passion and expertise in all things feline to Pets Alive Animal Rescue Niagara Inc. and hopes to assist all kitty friends in finding and keeping a forever home.

Danielle Hildebrand – Director
Danielle Hildebrand has worked professionally with dogs and has an honours degree in Animal Biology from the University of Guelph. She is the current dog foster coordinator for Pets Alive Animal Rescue Niagara Inc. She lives a vegan lifestyle and extends compassion to all living beings. She and her fiance live with their three rescued rabbits and rescue dog. Volunteering with Pets Alive Animal Rescue Niagara Inc. allows her the opportunity to help dogs and cats that need an extra hand to find loving homes.

Michelle Murray – Director
Since joining Pets Alive Niagara in August 2016, Michelle has fostered many dogs and continues to foster short term. One of her own two dogs is a retired certified therapy dog – known as Sir Licks-a-lot to the kids he visited. In addition to being our Volunteer Coordinator, Michelle is involved in events and fundraising. Being a part of the Pets Alive Niagara team has given Michelle a new passion to pursue: helping dogs find their forever home. Even if it means shedding a few tears now and then as they leave her home, Michelle takes pure joy out of being a part of the process and adding a new furry friend to a happy home.